E-loquence: The Experience Matters
drichards on Tumblr’s success:
The difference is experience.
People enjoy interacting with Tumblr more than they do with other platforms. It’s fun, engaging, different, and other industry buzz words.
Ok. So you have a great product or great content. That’s important. (Vital, even.) But consider this: You have to deliver that content in some way. There is no widget without a design. There is no separating content from style. Therefore, the way people experience information is as important to them as the content itself. Rhetorically, why would people bother considering information that they don’t enjoy experiencing?
Cicero made the point about the impossibility of separating style from content in 55 BCE when he wrote De Oratore. It’s a lesson information designers should keep in focus as they partake in their particularly important work.
